Specialised Conversion Rate Optimisation For Health & Beauty Brands

Turn more visitors into customers. Using proven CRO frameworks, technical optimisation, and data to drive 10–25% revenue growth for health, wellness, and beauty brands, without raising ad spend.

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What we do

Why choose us

Specialised Expertise in Health & Beauty Conversion Optimisation

Other Firms

Generic Strategies

One-size-fits-all solutions that overlook brand-specific needs and buying behaviors.

Generic Strategies

One-size-fits-all solutions that overlook brand-specific needs and buying behaviors.

Limited Niche Expertise

No deep understanding of how health, wellness, and beauty customers make purchasing decisions.

Limited Niche Expertise

No deep understanding of how health, wellness, and beauty customers make purchasing decisions.

No Technical Expertise

Can’t assist with technical features that improve product discovery, performance, or UX.

No Technical Expertise

Can’t assist with technical features that improve product discovery, performance, or UX.

With GlowRate

Tailored CRO Audits

Conversion audits built specifically for health, wellness, and beauty brands.

Tailored CRO Audits

Conversion audits built specifically for health, wellness, and beauty brands.

Deep Niche Understanding

Strategies informed by customer behavior, product knowledge, and the entire buying journey.

Deep Niche Understanding

Strategies informed by customer behavior, product knowledge, and the entire buying journey.

Technical Support

Hands-on implementation from audit to code — including subscriptions, filtering, and optimised site speed.

Technical Support

Hands-on implementation from audit to code — including subscriptions, filtering, and optimised site speed.

Features

Why Health & Beauty Brands Work With GlowRate

Reduced Ad Spend Waste

Higher conversion means more sales from your existing traffic — improving ROI on every £ spent.

Reduced Ad Spend Waste

Higher conversion means more sales from your existing traffic — improving ROI on every £ spent.

Reduced Ad Spend Waste

Higher conversion means more sales from your existing traffic — improving ROI on every £ spent.

Industry Knowledge

Strategies built for how health and beauty customers actually make buying decisions - using CRO frameworks and buyer psychology.

Industry Knowledge

Strategies built for how health and beauty customers actually make buying decisions - using CRO frameworks and buyer psychology.

Industry Knowledge

Strategies built for how health and beauty customers actually make buying decisions - using CRO frameworks and buyer psychology.

Technical Expertise

In-house developer support means your CRO changes are guided with both technical and UX expertise.

Technical Expertise

In-house developer support means your CRO changes are guided with both technical and UX expertise.

Technical Expertise

In-house developer support means your CRO changes are guided with both technical and UX expertise.

Core Web Vitals & Performance

Optimisation work that improves both conversion rates and Google rankings, with faster site speed and better mobile experience.

Core Web Vitals & Performance

Optimisation work that improves both conversion rates and Google rankings, with faster site speed and better mobile experience.

Core Web Vitals & Performance

Optimisation work that improves both conversion rates and Google rankings, with faster site speed and better mobile experience.

Conversion-Backed Analytics

Custom event tracking and full analytics audits — so you know exactly where your funnel is leaking.

Conversion-Backed Analytics

Custom event tracking and full analytics audits — so you know exactly where your funnel is leaking.

Conversion-Backed Analytics

Custom event tracking and full analytics audits — so you know exactly where your funnel is leaking.

Guided Implementation

Clear action plans with hands-on support, ensuring CRO changes actually get implemented — not just handed off as a report.

Guided Implementation

Clear action plans with hands-on support, ensuring CRO changes actually get implemented — not just handed off as a report.

Guided Implementation

Clear action plans with hands-on support, ensuring CRO changes actually get implemented — not just handed off as a report.

Pricing

Flexible pricing tailored to your business needs

Quick Win Audit

Perfect for brands looking for immediate CRO wins.

£397

One-time payment

Launch Offer - Normally £497

Get Started

Get Started

Complete website conversion audit

Complete website conversion audit

Customer journey analysis with conversion bottleneck identification

Customer journey analysis with conversion bottleneck identification

10-point prioritised action plan

10-point prioritised action plan

30-minute strategy call to review findings

30-minute strategy call to review findings

7 days post-delivery email support

7 days post-delivery email support

Industry benchmarks and best practices guide

Industry benchmarks and best practices guide

Growth Sprint

Popular

Perfect for growing brands ready to implement & scale.

£997

One-time payment

Launch Offer - Normally £1,297

Get Started

Everything from Quick Win Audit

3-week hands-on implementation support

Direct access via Slack/WhatsApp during the sprint

Weekly 30-min progress & strategy calls

Run up to 3 targeted conversion experiments

Core Web Vitals & website speed optimisation for better Google rankings

Google Analytics setup + custom event tracking

Mobile UX optimisation for health & wellness shoppers

CRO Partnership

Ideal for brands ready for technical & revenue optimisation.

£2,497

One-time payment

One-time payment

Launch Offer - Normally £2,997

Get Started

Everything in Growth Sprint

8-week optimisation partnership with bi-weekly strategy calls

Advanced subscription flow optimisation and setup

Product Filtering Recommendations & Strategy

Website optimisation targeting 90+ Site Performance scores

Custom integration guidance for platforms, tools or analytics

Monthly reports with growth recommendations

Run up to 6 targeted conversion experiments

Retention, Lifetime Value & Churn Reduction Strategies

Bonus: Competitor Analysis

How it works

The GlowRate Process: How We Improve Conversion & Revenue

Get in touch

01

Simple Booking

I’ll discuss your site, your goals, and see if CRO optimisation is a good fit. I’ll explain exactly how my process works and what kind of results we’ll target together.

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Simple Booking

I’ll discuss your site, your goals, and see if CRO optimisation is a good fit. I’ll explain exactly how my process works and what kind of results we’ll target together.

Discover More

Your custom CRO audit

I review your full customer journey, audit your data, and deliver a 10-point action plan with clear recommendations — backed by proven frameworks, industry benchmarks and analytics.

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Your custom CRO audit

I review your full customer journey, audit your data, and deliver a 10-point action plan with clear recommendations — backed by proven frameworks, industry benchmarks and analytics.

Discover More

02

03

Continuous Support

I offer guided optimisation sprints and partnership packages - with testing, technical support, revenue growth strategies, and clear ongoing recommendations.

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Continuous Support

I offer guided optimisation sprints and partnership packages - with testing, technical support, revenue growth strategies, and clear ongoing recommendations.

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FAQ

Answers to your most common questions

What is Conversion Rate Optimisation (CRO)?

Why is CRO important for my business?

Do I need lots of traffic for CRO to work?

Can you explain your process for optimising conversion rates?

Is each CRO strategy personalised for each client?

Will you implement the changes or just advise?

Do you work with Shopify or WooCommerce?

How quickly can I expect to see results?

Do you guarantee results?

What is Conversion Rate Optimisation (CRO)?

Why is CRO important for my business?

Do I need lots of traffic for CRO to work?

Can you explain your process for optimising conversion rates?

Is each CRO strategy personalised for each client?

Will you implement the changes or just advise?

Do you work with Shopify or WooCommerce?

How quickly can I expect to see results?

Do you guarantee results?

Schedule your FREE strategy call

Contact us

Get in touch